Dallas Cowboys

The Dallas Cowboys are a defining fixture of American sport, known globally by their self-proclaimed title, "America's Team." Since joining the NFL as an expansion team in 1960, the franchise has consistently been one of the league's most successful and valuable, built on a foundation of winning. Their history is split between two great eras: the legendary years under coach Tom Landry and quarterback Roger Staubach in the 1970s, which featured the feared "Doomsday Defense," and the dominant dynasty of the 1990s. The team's iconic star logo and classic blue and silver colors are synonymous with five Super Bowl championships.

 

The 1990s dynasty cemented the Cowboys' modern legacy, spearheaded by the "Triplets"—Hall of Fame quarterback Troy Aikman, all-time leading rusher Emmitt Smith, and wide receiver Michael Irvin—who captured three Super Bowl titles in four years (XXVII, XXVIII, and XXX). Today, the team continues to compete fiercely in the NFC East from their state-of-the-art home, AT&T Stadium. The Cowboys’ enduring popularity ensures every game is a national event, driven by a dedicated, widespread fanbase that makes their pursuit of a sixth Lombardi Trophy one of the biggest stories in the NFL.